Earlier today (June 11), British soccer player David Beckham launched the new Fall/Winter Emporio Armani underwear campaign in London yesterday. David shares, “I don’t mind taking pictures in my underwear. It’s when the pictures are unveiled, like today, that it’s a bit embarrassing.”
When David Beckham undresses, thousands of fans gather to watch. A sea of fans gathered in London Thursday morning for the unveiling of David's latest Emporio Armani underwear ad.
Rocking a tiny pair of black undies and a mean poindexter hair do, a semi naked photo of David will now be on display at Selfridge's.
"David has a great sense of style and is an inspiring role model –- this is what makes him the perfect partner for Emporio Armani underwear," Giorgio Armani tells Us Weekly in a statement.
"I am very excited that David Beckham’s new campaign image was unveiled exclusively in his home country -- and where better than at such an iconic retail destination as Selfridges."
Beckham was recently accused of cheating on his wife Victoria with a Hungarian model. He vehemently denied it. The couple will celebrate their 10-year wedding anniversary in July.